Blockchain is kinda’ the future, and while most people are still trying to get their heads around the technology, Blockchain Australia Solutions (BAS) are busy building blockchain-based products and providing a consultancy service for global brands.

I’ve worked closely with the team on a number of copywriting projects, including website copy, blogs and case studies. A lot of heavy research is involved to enable me to grasp the complexities of blockchain technology and present them in digestible terms for readers. 

Case study copy:

Despite its roots in traditional cultures, the global arts industry isn’t slowing down; it was valued at $63.7 billion USD in 2019. Experts predict that this market will experience exponential growth in the coming years, but its inaccessibility and bullish market trends remain a roadblock for some curious investors.
It makes sense, then, to move away from traditional ways of selling art and build new processes on the blockchain. The route of tokenisation removes barriers for middle class earners, so that owning a piece of Picasso is as easy as owning shares in Apple or Microsoft.

Blog copy:

Blockchain is transforming the property market and finance sector. Thanks to the technology’s affordances such as enhanced security, increased speed and better data recording, it’s been hailed by some experts as “the future of finance”.
But when it comes to money, blockchain goes beyond Bitcoin and other cryptocurrencies. This finance revolution brings with it the notion of decentralised finance (DeFi) – with more platforms and products offering DeFi services as a stepping stone to the future for businesses and individuals across the globe.